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GullySystem
Finance and insurance · Software for mutual fund distributors

Catch failed SIPs, KYC holds and short brokerage before clients do.

Mutual fund distributors work from registrar mailbacks, a back-office package and one chat thread per family, so a failed SIP debit can surface weeks late. The CRM and follow-up layer a back office lacks sits on top of the reports you already download from the registrars and fund houses. It watches mandate failures, KYC holds, leads and short trail brokerage.

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At a glance

Your book is hundreds of SIPs across families, fund houses and folios. It earns trail only while those SIPs keep running, and keeping them running is follow-up work done on the 5th, 10th and 15th of every month.

Most distributors already pay for a back-office package that reads mailbacks well, and it should stay. What needs building is what happens after the report is read: leads, tasks, reminders and the numbers it will not show.

How the work runs today

A new investor needs KYC checked, a nominee recorded, a debit mandate registered and the first SIP placed on an exchange platform or fund utility. The paperwork moves on WhatsApp. Mandate status is checked on the portal by hand, because no report arrives when it is approved.

Each morning the mailbacks list purchases, redemptions, SIP registrations and rejected debits. Someone opens them, calls the client whose SIP bounced for insufficient funds, and chases the one whose KYC is on hold. At year end, the same person pulls capital gains statements for every family’s accountant.

Trail brokerage lands from each fund house, or through a channel partner under your distributor code. You match it against your own assets-under-management report to find what is missing, or you do not.

Where it breaks

What goes wrong for mutual fund distributors without a proper system.

Failed SIP debits are spotted too late

After two rejected instalments the registration lapses, and the client has quietly stopped investing. You hear about it at the next review.

KYC on hold blocks the next purchase

A KYC record shows on hold, or the nominee declaration was never given, and you learn when a fresh purchase is rejected. The client asks what went wrong.

Leads die in the phone

A referral asks about a child’s education goal, you promise options by Tuesday, and the chat is buried under sixty others by Friday.

Trail never matches the AUM report

Trail rates change by scheme, plan and date, and checking which folios paid short across a few hundred lines takes an evening nobody has.

What the software does

What we would build for mutual fund distributors.

Named the way your team already talks about the work. We start with whichever part the audit shows is costing you most.

SIP failure and cessation alerts

Flag mailback entries every morning with the client’s number beside them, so the call happens before the next debit date.

KYC, mandate and nominee board

List every investor’s KYC, debit mandate and nominee status in one place, with the missing item named.

Lead and follow-up tracker

Record enquiries with source, goal and next action, and remind you on the day you said you would call.

Family view of folios

Group all folios of one family together, with SIP dates, amounts and the goal each one was started for, so a review needs no preparation the night before.

Brokerage reconciliation

Compare expected trail by scheme with what each AMC paid, and list the short-paid folios. Your accounting package gets an import file only if you ask, and that file is quoted as extra work.

Year-end statement pack

Gather capital gains and holding statements family by family, and send them to the family’s accountant when asked.

Before you talk to a supplier

A requirements checklist for mutual fund distributors.

What to cover, which reports to ask for and what to put to every vendor, ready to print or save as a PDF.

Open the checklist
Ready product

A product already built for mutual fund distributors.

It is adapted to how your business works before it goes live, and anything your trade needs that it lacks is added then.

Mutual Fund Distributor Management Software

Investor families, folios, SIP calendars, mandates, KYC status, leads, follow-up tasks and trail brokerage checks for mutual fund distributors.

See the product
More products

Other products in the same sector as mutual fund distributors.

Solutions inside

The business modules mutual fund distributors use most.

Each one is also available on its own, or inside a system built for you.

All solutions by area

AI by department

Where AI can help mutual fund distributors.

Each one reads records you already keep, and a person approves every decision.

Services

The services behind it.

Business Process Automation

Approvals, reminders, follow-ups and reports that run on their own instead of on someone remembering.

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ERP, CRM and Business Software Implementation

One record of stock, orders, customers and accounts, set up so your team opens it every day.

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API and System Integration

Accounting software, WhatsApp, payment gateways, tax portals and your own apps sharing one set of numbers.

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Data Engineering and Business Intelligence

Dashboards that answer the owner’s Monday questions without anyone building an Excel sheet first.

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All our other services

Guides

Written for mutual fund distributors.

Practical notes on running the business, not product marketing.

What a Mutual Fund Distributor Should Review Every Month

A monthly review for mutual fund distributors: failed SIPs, KYC and mandate gaps, leads with no next step, and trail brokerage that came in short.

Learn more
How it works

How the work runs from Bengaluru for your city.

  1. 1

    The audit, by call

    A screen-share and a look at the sheets, accounting reports and WhatsApp groups your team uses. No travel needed.

  2. 2

    A written proposal

    Scope, what we build first and the cost, agreed in writing before anything starts.

  3. 3

    Build in short rounds

    Working screens shared every few weeks. Your team tests them from your own office.

  4. 4

    Go-live, in person when it helps

    For data migration and training we can come to your city. Travel is agreed in advance.

  5. 5

    Support online

    Fixes, changes and hosting handled remotely by the same team that built it.

Our work in this sector

Software we have built and run in this sector.

Published with the client’s agreement, with what was built and what changed.

All case studies
Microfinance and Self Help Groups

Vikasa RDO: making SHG loan recovery auditable

Loan proposals, recoveries and commissions sit on one record, with a person attached to every state change, so a business handling a bank’s money can show where each rupee went.

Read the case study
Common questions

Questions mutual fund distributors ask before they call.

Will this replace my mutual fund back-office software?

Probably not, and it should not. Those packages read registrar mailbacks and build portfolio reports well. The CRM, alerts and reconciliation they are weak at are what this software adds.

Can it place transactions on an exchange platform or fund utility?

No. Orders stay on the exchange platform, the fund utility or the fund house portal, exactly as today. The software reads the reports they send back and raises the follow-up they do not.

Who can see my clients’ tax numbers and bank details?

Only the logins you allow. Staff can be limited to their own clients, sensitive fields can be masked, and every export leaves a record. No regulatory approval is claimed for the software.

Is it worthwhile for a one-person distributor?

Often it is not. A good back office and a shared calendar carry a one-person book for years. Tell us how many families sit in your book, and we will say plainly whether the cost earns its place.

How is a distributor’s quotation worked out?

Families on the book, staff logging in and the registrar reports you download decide it. Alerts, year-end statement packs and brokerage matching are separate pieces. A sample of your mailback files is read first. Figures go beside each piece afterwards.

What should the distributor bring along?

A recent mailback report, a failed SIP list, the brokerage statement from a fund house, your assets-under-management report and a KYC tracker. The assistant who chases clients should see early screens. Just one.

Whose data is it if I stop using it?

Yours. Client folios, follow-up notes and brokerage matches belong to you, as does the code. A full extract in standard formats is available when asked. Support stays with its authors, and we host unless told otherwise.

What happens after I share my requirements?

An engineer reads what you send and replies within one business day. We then look at the software, spreadsheets and WhatsApp groups your business runs on today and write down what works, what slows your team down and what is missing. A demo login, a screen-share or a few screenshots are enough. You get a short written summary ordered by priority, with no obligation to hire us afterwards.

How much will the software cost?

We don’t publish a price, because it depends on what the system has to do. That first review settles the scope, and the cost goes into a written proposal before any work starts.

Related

Related industries.

Category

Part of these wider groups.

Talk to us

Tell us how your business runs today.

A few lines on your spreadsheets, software and WhatsApp groups is enough. We reply the same working day.

What happens after you share your requirements

  1. A senior engineer reads your answers. Nobody phones first.
  2. Within one business day you get a written note: what we understood, what we would start with, and the questions we still have.
  3. If it fits, a proposal follows with the order of work, what we need from you and what you receive at each step.
  4. No call is booked and nothing is paid until you have read the note. Your details stay with us.

Start with your requirements

Seven short steps that tell us what you need. A senior engineer reads them before anyone gets in touch.

Share your requirements