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GullySystem
Retail and distribution · Software for fMCG distributors

Run beats, load vans, collect retailer dues and file company claims from one record.

FMCG distributors carry soaps, biscuits, beverages and packaged foods for one or more companies to hundreds of kirana and general stores. Salesmen book orders on a beat, vans deliver the next day, and cash comes back in the evening. The software follows beat-wise orders, batch and expiry stock, salesman settlement, retailer outstanding and company claims, so the godown, the field team and accounts agree on the figures.

At a glance

Margins are thin and volume is high. A distributor handling three companies may serve six hundred outlets across a dozen beats, with each company running its own schemes and claim rules.

Manage beat plans, order booking, van loading, delivery, collections, returns and company claims in one system. Each company’s business stays separate where it needs to.

How the work runs today

Salesmen leave in the morning on the day’s beat, visit each outlet, check what is on the shelf and book an order on the phone or in an order book. By evening the orders are billed, and the godown prepares a loading sheet route by route for the vans.

Delivery staff hand over goods, collect cash, UPI or a cheque against old bills, and bring back damaged or expired stock the retailer wants to return. At day end each salesman and driver settles cash and pending bills with the cashier.

Companies announce new schemes every month. Claims follow with their own paperwork.

Where it breaks

What goes wrong for fMCG distributors without a proper system.

Scheme claims are short-paid

Free goods and discounts given to retailers are not tied to the scheme that allowed them, so the claim to the company lacks backing. The credit note comes back reduced.

Retailer dues sit with the salesman

Collections recorded in a pocket diary reach the ledger days later, and some never do. The outstanding report cannot be trusted.

Expired stock is found too late

Batches nearing expiry are not seen in time to push through the market or return under the company’s policy. They end up written off.

Market returns are not settled

Damaged and expired goods collected from shops pile up in a corner of the godown without a count. The retailer still wants his credit.

What the software does

What we would build for fMCG distributors.

Named the way your team already talks about the work. We start with whichever part the audit shows is costing you most.

Beat plans and outlet master

Group outlets into beats by day, record each outlet’s type, owner and phone, and see which shops were visited and which placed no order.

Salesman order booking

Book orders on a phone at the outlet, with the retailer’s outstanding, last order and running schemes shown before the order is saved. Orders reach billing the same evening.

Batch, MRP and expiry stock

Receive company stock by batch, MRP and expiry date, issue the oldest batch first, and list stock nearing expiry by company.

Van loading and delivery

Prepare loading sheets by route, record what each outlet received or refused, and bring undelivered goods back into stock.

Collections and day-end settlement

Record cash, UPI and cheques against bills on the salesman’s phone, and settle each salesman and driver with the cashier before they leave.

Scheme tracking and company claims

Apply each company’s scheme on the bill, total what was given by scheme and month, and print a claim with the supporting bills behind it.

Market returns and credit notes

Count damaged and expired returns by outlet and batch, credit the retailer, and keep the stock aside for the company’s claim.

Ready product

A product already built for fMCG distributors.

It is adapted to how your business works before it goes live, and anything your trade needs that it lacks is added then.

Wholesale and B2B Ordering Software

A dealer login with his own rates and schemes, live stock, credit checks, picking and dispatch, part loads, returns and repeat orders.

See the product
Solutions inside

The business modules fMCG distributors use most.

Each one is also available on its own, or inside a system built for you.

How it works

How the work runs from Bengaluru for your city.

  1. 1

    The audit, by call

    A screen-share and a look at the sheets, Tally reports and WhatsApp groups your team uses. No travel needed.

  2. 2

    A written proposal

    Scope, what we build first and the cost, agreed in writing before anything starts.

  3. 3

    Build in short rounds

    Working screens shared every few weeks. Your team tests them from your own office.

  4. 4

    Go-live, in person when it helps

    For data migration and training we can come to your city. Travel is agreed in advance.

  5. 5

    Support online

    Fixes, changes and hosting handled remotely by the same team that built it.

Common questions

Questions fMCG distributors ask before they call.

Can retailers place orders without a salesman visiting?

Yes. Our wholesale ordering product gives a retailer his own login with his rates, running schemes and ledger, and a salesman can still book on the retailer’s behalf.

Will this replace the DMS our company has given us?

No. Where a company requires its own DMS, primary purchases and the secondary sales it asks for stay there. A data exchange with that system is scoped only where the company allows it.

Can one system handle several companies we distribute for?

Yes. Stock, schemes, claims and reports are kept company by company, while a retailer sees one ledger with you.

Will it link to Tally?

Not built in. We can add an export for Tally during implementation, and it is quoted on its own. The ledger names follow your accountant’s setup.

What happens in the free technology audit?

We look at the software, spreadsheets and WhatsApp groups your business runs on today and write down what works, what slows your team down and what is missing. A demo login, a screen-share or a few screenshots are enough to start. You get a report ordered by priority, and there is no obligation to hire us afterwards.

How much will the software cost?

We don’t publish a price, because it depends on what the system has to do. The audit settles the scope, and the cost goes into a written proposal before any work starts.

Category

Part of a wider group.

Selling online

Also sell online?

The e-commerce pages cover the online side of this trade: storefronts, dealer ordering and the link to your stock.

Talk to us

Tell us how your business runs today.

A few lines on your spreadsheets, software and WhatsApp groups is enough. We reply the same working day.

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